Active Souls
Industry
Wellness
Discipline
Brand Design, Digital Design
Redesigning Active Souls' logo
to stand out in a competitive market
After years as the only gym in the LaGrange area, Active Souls faced new competition from trendy fitness facilities in the suburb’s business district. I centered my focus on capturing the essence of the company and its founder to set the gym apart. The new logo embodied a wise, self-assured woman.
