Active Souls
Project Description
After years as the only gym in the LaGrange area, Active Souls faced new competition from trendy fitness facilities in the suburb’s business district. I centered my focus on capturing the essence of the company and its founder to set the gym apart. The new logo embodied a wise, self-assured woman.
Project
Active Souls
Industry
Hospitality + Leisure, Professional Services, Wellness
Discipline
Brand Design, Digital Design