Cane Star Granulated Sugar
Industry
Food + Drink
Discipline
Brand Design, Packaging Design
A logo fit for a king
At Zucarmex, renowned for over a century of high-quality sugar production, Cane Star stands as their pinnacle product. Praised for its unparalleled purity, it's favored by top chefs and the specialty food sector for its taste akin to fresh sugar cane. I was selected to rebrand the product to better connect with its audience, focusing particularly on creating a logo befitting a king.
