For over five decades, Riverside Swim Club has been a cornerstone of summer enjoyment for its members. Regrettably, during this period, the swim club's brand identity did not receive the necessary attention. Blueprint was enlisted to collaborate with the club's Board of Directors and craft a revitalized identity for the village's private swim club, aimed at drawing members from neighboring communities.

The Village of Riverside boasts a rich historic tapestry and is home to families whose roots run deep. Consequently, Blueprint conceived a brand that resonates with the town's nostalgia. Furthermore, the spirited and timeless logo is poised to represent the swim club effectively for another five decades.