W.B. Olson
Industry
Professional Services
Discipline
Environmental Signage, Data Visualization, Digital Design
Showcasing W.B. Olson’s expertise
W. B. Olson, a comprehensive construction management and general contracting company, was gearing up for participation in multiple parks and recreation conferences. With numerous vendors vying for attendees' attention, it was crucial for W. B. Olson to present striking signage that reflected the firm's sophistication, conveyed their extensive experience, and showcased their industry expertise.
Upon reviewing the company's previous signage, I quickly identified areas for enhancement. While other firms focused on textual content, my strategy aimed to elevate images showcasing W. B. Olson's portfolio as the centerpiece of the banners. As they say, a picture speaks volumes.
Crafting cohesion
with dynamic imagery
and strategic design
The primary objective was to ensure the photography was not only consistent but also of the highest quality. Given that the photos were captured by various photographers with varying skill levels, meticulous color corrections were essential to achieve visual cohesion. These images were then complemented by backgrounds that added depth and key messaging that conveyed the company's ethos.
The result was attention-grabbing signage that resonated with conference attendees.
