Anthem: IngenioRx

Project Description

IngenioRx serves as Anthem's solution for managing pharmacy benefits within the Blue Cross Blue Shield health benefits network. Tasked with developing innovative solutions mirroring the program's essence, I focused on delivering high-quality services aimed at informing customers effectively. Acknowledging the drawbacks of dense corporate brochures, I emphasized clarity and engagement. Utilizing dynamic imagery that connects with customers, I paired it with straightforward, easy-to-follow information.

Project

Anthem: IngenioRx

Industry

Healthcare + Pharma

Discipline

Brochure Design, Digital Design