Chicago Sailing
Industry
Hospitality + Leisure
Discipline
Marketing Materials, Environmental Signage, Digital Design
A cohesive brand experience
for Chicago Sailing
With a harbor full of companies offering opportunities to enjoy Lake Michigan, dynamic brand initiatives are a must. Chicago Sailing asked me to develop a series of brochures that would intrigue tourists and local natives. Then, wanting maintain a cohesive brand story, I was asked to overhaul the company’s business stationery, signage and additional collateral.
