Amgen
Industry
Healthcare + Pharma
Discipline
Trend Report Design, Data Visualization, Digital Design
Designing a visually engaging book that makes complex biosimilar trends easy to navigate and understand
Amgen, a leading biotechnology company globally, aimed to produce a trend report examining the biosimilar market in North America. The report would analyze how the healthcare industry, insurance providers and governmental agencies were responding to developments in biosimilars. Given the unique challenges posed by these developments compared to traditional pharmaceuticals, it was crucial for the designs to present information clearly and effectively through concise content and dynamic graphics.
Transforming complex data
into clear, digestible visuals
The optimal approach involved integrating infographics into the design and establishing a compelling typographic hierarchy for easy navigation. The result was a trend report that simplified complex pharmaceutical issues into digestible data, enhanced by vibrant and insightful infographics seamlessly integrated with the report’s content. The client was highly satisfied with the work, prompting them to commission a new iteration the following year.
