Moment Health
INDUSTRY
Healthcare + Pharma
DISCIPLINE
Digital Design
Showcasing the power of mindfulness
When Moment Health, a part of UnitedHealth Group, came to me, they needed more than just a typical set of marketing materials—they needed a way to communicate the deeply personal benefits of mindfulness to individuals, teams, and entire organizations. Mindfulness is all about presence, connection, and empathy, yet the materials surrounding healthcare and patient information often feel sterile and impersonal, even when they address important issues like caregiving or patient well-being. The content often comes across as “canned,” as if it’s speaking to a faceless audience rather than to real people navigating complex challenges.
This project was a rare opportunity to break away from that norm and craft something that responded to the seriousness of the information with true empathy and humanity. I wanted to build a narrative that wasn’t just about talking at people, but with them. The design had to invite reflection, warmth, and connection—qualities that are often lost in healthcare messaging.
The goal was to make every piece of content feel like it was speaking directly to the person reading it, rather than to a mass audience.
I started by establishing a distinct program identity, one that would immediately set this mindfulness program apart from other corporate wellness initiatives. The imagery was crucial in achieving this. I deliberately avoided typical HR stock photos that felt more generic than personal. Instead, I carefully selected visuals that felt individualized, as if they had been handpicked for each person receiving the message. The goal was to make every piece of content feel like it was speaking directly to the person reading it, rather than to a mass audience.
The color palette was also key to keeping the materials feeling human and approachable. I used shades of warm, inviting tones throughout, specifically chosen to bring energy and life to materials that, in another context, might feel heavy or overwhelming. The use of watercolor textures in the imagery and typography added another layer of depth, grounding the designs in a more organic, personal feel. These elements were intentional—they were a way to subtly remind the audience that the program, and the mindfulness it offers, is a space for self-compassion and genuine human connection.
It was about how the information was presented and how it would resonate emotionally with each person.
In addition to the infographics that communicated the program’s benefits, I designed website imagery and developed other materials that told a cohesive story. It wasn’t just about the information. It was about how the information was presented and how it would resonate emotionally with each person. The goal was simple but ambitious: to ensure that the content not only informed, but connected, helping people feel seen and supported in a way that felt as authentic and human as the mindfulness practices they were learning about.
The result was a marketing suite that didn’t just “speak” mindfulness—it embodied it. By weaving together thoughtful design, empathetic messaging, and a careful selection of colors, textures, and imagery, we were able to bring Moment Health’s vision to life in a way that truly spoke to individuals—not as numbers, but as people.
