Florida Department of Citrus

Project Description

The Florida Department of Citrus ("FDOC"), advocating for grapefruit growers, aimed to inform consumers about potential harmful interactions between grapefruit and certain prescription drugs. However, FDOC was concerned about how consumers might perceive this information, fearing it could deter them from buying grapefruit and grapefruit juice. I embraced the challenge by creating materials featuring captivating photography that balanced the seriousness of the subject matter.

Project

Florida Department of Citrus

Industry

Healthcare + Pharma, Interest Group

Discipline

Public Relations Materials, Digital Design